A survey conducted by the Turkish Association of Advertising Agencies and the independent consultancy firm Deloitte shows that investments in the Turkish TV market increased 54% in the first half of 2021.
The “Estimated Media and Advertising Investments in Turkey 2021 Report” included in-depth research and data about Turkish media investments within the first half of 2021, declaring a total media and advertising investment of 10 billion 319 million Turkish Liras. While the TV industry held a 28% share in media investments before, it increased by 54% compared to the same period of the previous year, reaching a record level of 3 billion 371 million TL (~€281M*).
Having 3,4% share of Turkish media investments, outdoor advertising also bounced back comparing to the same period last year. With lightning effects of COVID-19, outdoor media investments have increased 41,7%, in total of 410 million TL (~€34M).
Media investments in radio channels is growing rapidly as well. The research estimates 25,8% growth for radio investments in 2021’s first half, and is expected to increase by 40% for the second half of 2021, comparing to the same periods in 2020.
The report didn’t include media spendings for movies, since theatres opened their doors on July 1st, 2020.
* 1 EUR = 12,06 TRY