A survey conducted by the Turkish Association of Advertising Agencies and the independent consultancy firm Deloitte shows that investments in the Turkish TV market increased 54% in the first half of 2021.
The “Estimated Media and Advertising Investments in Turkey 2021 Report” included in-depth research and data about Turkish media investments within the first half of 2021, declaring a total media and advertising investment of 10 billion 319 million Turkish Liras (810 million Euro). While the TV industry held a 28% share in media investments before, it increased by 54% compared to the same period of the previous year, reaching a record level of 3 billion 371 million TL (265 million Euro).
Having 3,4% share of Turkish media investments, outdoor advertising also bounced back comparing to the same period last year. With lightning effects of COVID-19, outdoor media investments have increased 41,7%, in total of 410 million TL (32 million Euro).
Media investments in radio channels is growing rapidly as well. The research estimates 25,8% growth for radio investments in 2021’s first half, and is expected to increase by 40% for the second half of 2021, comparing to the same periods in 2020.
The report didn’t include media spendings for movies, since theatres opened their doors on July 1st, 2020.
You can access to the Turkish Association of Advertising Agencies’ report here.