Medit Mediterranean Media Rights GmbH
Hauptstraße 151 10827 Berlin
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LEGAL IZLE - WATCH LEGAL
Our campaign against Pirate TV users.
As an exclusive provider of Turkish TV Channels rights for over 20 years, we have recently launched a campaign titled “Watch Legal” (Legal İzle).
We aim to remind Turkish TV viewers residing outside of Turkey that watching pirate TV is an illegal act and could lead to penalties.
Our main message to the users is
“Watching Pirate TV is serious crime!
HAKAN LEGAL
Our man who says the truth!
Hakan is born and raised in Germany. He is an auto mechanic and believes in getting far with decent work. He is in his early thirties, married with one child.
He feels that the use of illegal TV services destroys jobs. In the end, the quality of the services will suffer and one will be sawing off the branch they are sitting on.
He is a strong advocate for informing people that illegal TV offers are forbidden and only cause harm.
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ZEYNEP LEGAL
Our international Lady for Legal Offers
Zeynep is born and raised up in London. She studied international marketing and is an avid traveler.
She can’t understand why people claim legal Turkish TV offers are too expensive. The subscription fees vary between 6-10 Euro and the platforms offer much more then just TV Channels. In the end, the customer has to pay way more for pirate TV because they don’t last long.
She believes if people know more about what the legal platforms offer, fewer people would use pirate TV.
WHAT PEOPLE FEAR WHEN THEY USE PIRATE TV!
In order to create a campaign that raises awareness we needed to find out the most important information and asked the users…
“What are you most afraid of when you use pirate TV?”
OUR WATCH LEGAL - CAMPAIGN
Our campaign based on the results of our research
Fear of Punishment
By watching pirate TV, you become complicit in theft, with serious consequences varying from high fines to jail. To avoid fines, take the legal road.
Disturbing Ads
Unauthorized broadcasters use all kinds of advertisements to monetize their free services. You’ll never know what will show up while watching illegally.
Bad Conciousness
Watching illegally means to be a partner in crime with thieves. It is not legal nor ethic! Don't punish a great movie instead of rewarding it.
Virus & Hacking
Pirate websites are minefields of viruses. To watch a TV series or football game broadcasts, choose legal options and your computer will be virus-free.
Bad quality
No pirate streaming site promises you quality service. Choose legal platforms to avoid loading problems and watch with good quality.
FEAR OF PUNISHMENT & LANSMAN - MOTIFS
Watching pirate TV is a felony, and it may cost you over 1.000 €!
DISTURBING ADS - MOTIFS
Watching pirate TV is a felony, and your kids will see indecent stuff!
VIRUS & HACKING - MOTIFS
Watching pirate TV is a felony, and you could look like a fool for getting a virus!
BAD QUALITY - MOTIFS
Watching pirate broadcasts is a felony!
