Previous
Next

LEGAL IZLE - WATCH LEGAL

Our campaign against Pirated TV users.

As an exclusive provider of Turkish TV Channels rights for over 20 years, we recently launched a campaign titled “Watch Legal” (Legal İzle).

We aim to remind Turkish TV viewers residing outside Turkey that watching pirated TV is an illegal act and could lead to penalties.

Our main message to the users is

“Watching Pirated TV is serious crime!

HAKAN LEGAL

Our man who says the truth!

Hakan is born and raised up in Germany. He is an auto mechanic and believes in getting far with decent work. He is in his early thirties, married with one child.

He feels that the use of illegal TV services destroys jobs and in the end only the quality of the services will suffer and you will be sawing off the branch you are sitting on.

He is a strong advocate for informing people that illegal TV offers are forbidden and in the end only cause harm.

Previous
Next
Previous
Next

ZEYNEP LEGAL

Our international Lady for Legal Offers

Zeynep is born and raised up in London. She studied international marketing and is an avid traveler.

She can’t understand that people claim that legal Turkish TV offers are too expensive. The subscription fees vary between 6-10 Euro and the platform offer much more then just TV Channels. And at the end the customer has to pay much for pirated TV because they don’t last long.

She believes that if the people would know more about what the legal platforms offers, fewer people would use pirated TV.

WHAT PEOPLE FEAR WHEN THEY USE PIRATED TV!​

In order to create a campaign which raises awareness we needed to find out the most important information and asked the users…

“What are you most afraid of when you use pirated TV?

OUR LEGAL IZLE - CAMPAIGN

Our campaign based on the results of our research

Fear of Punishment

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Disturbing Ads

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Virus & Hacking

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Bad Conciousness

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Bad quality

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

FEAR OF PUNISHMENT - MOTIFS

DISTURBING ADS - MOTIFS

VIRUS & HACKING - MOTIFS

BAD QUALITY - MOTIFS